While the saga of India’s success as an IT outsourcing destination continues, the latest market segment which has jumped on the bandwagon promises to be the most exciting one in terms of potential: Animation. The demand for animated entertainment has grown exponentially with the increase in TV broadcasting hours by channels and the growing popularity of the Internet. Though the Indian animation industry is in a nascent stage, a lot of work is outsourced here due to the availability of skilled manpower and the huge cost advantage. It will take time, before Indian animation has the wherewithal to compete with major global animation studios. Reports from leading global market research agencies and industry bodies like NASSCOM show spiraling growth for the Animation sector in the near future (from $354 million in 2006 to $869 million by 2010). This indicates increased revenues, more job opportunities and possibly higher foreign investment. On the flip side, the major deterrent to this growth is the lack of quality training infrastructure and promotion of the Animation industry by the Government. This book “Animation Industry” looks at the animation industry from a global as well as Indian perspective. Divided into two sections, it looks at the evolution and growth of the industry, trends as well as their applications in sectors, such as advertising, forensics etc.